What we won't use

Most activewear brands begin with performance.
We began with elimination.

Not what is cheapest to produce. Not what dominates the market. Not what photographs well.
But what actually sits against your skin for hours at a time, through movement, sweat, heat, and repeated wear.

The modern activewear industry was built on synthetic performance fabrics. We are building away from them.

Polyester and Polyamide (Nylon)

These materials became the foundation of modern sportswear because they are cheap to manufacture, lightweight, durable, and easy to scale globally.

They are also entirely synthetic.

Polyester and polyamide are petroleum-derived fibres that release microplastic particles during wear and washing. Those particles are now being found everywhere — waterways, oceans, food systems, and increasingly within the human body itself.

The issue is larger than one pair of leggings. It is the industry's long-term dependence on plastic-based clothing, particularly garments designed to sit tightly against the skin during heat and perspiration.

We are not interested in building another brand around that system.

Conventional Elastane, Spandex, and Lycra

Stretch has become essential in activewear. The problem is that most stretch fibres are still petroleum-derived and chemically intensive to produce.

Conventional elastane is difficult to recycle, almost always blended into synthetic fabrics, and contributes to the disposable lifecycle of most activewear garments currently on the market.

At the same time, consumer awareness around textile chemistry is changing rapidly, particularly in categories designed for prolonged skin contact.

For us, performance should evolve alongside material standards, not remain stuck in the past.

Bamboo Viscose and Bamboo Rayon

Bamboo fabric is often marketed through the image of the bamboo plant itself — clean, natural, soft, regenerative.

But bamboo viscose is not raw bamboo fibre.

Most bamboo-based fabrics are created by dissolving the plant into a regenerated cellulose fibre through chemical processing. The finished material may feel soft and luxurious, but it is far removed from the untouched natural fibre many consumers imagine it to be.

We believe people deserve transparency about that distinction.

Organic Cotton as a Performance Fabric

We respect brands choosing organic cotton and the improvements it brings over conventional cotton farming.

But movement wear has different demands.

Cotton absorbs moisture, dries slowly, and struggles under sustained sweat, heat, and repeated movement. For lower-intensity garments it can work beautifully. For technical movement wear, it comes with limitations.

A cleaner material still needs to perform.

PFAS, BPA, Phthalates, Azo Dyes, and Formaldehyde

We do not use intentionally added PFAS, BPA, phthalates, azo dyes, or formaldehyde-based treatments in our fabrics, dyes, finishes, or trims.

Many of these substances became standard because they improve manufacturing efficiency or fabric performance. But the conversation around textile chemistry is changing, and so are consumer expectations.

We believe people are becoming more aware of what they eat, what they breathe, and increasingly, what they wear.

A Different Starting Point

No textile industry is impact-free. No material is perfect.

But we believe the future of movement wear should begin with better questions.

Not just how clothing looks.
But what it is made from.
How it is processed.
And whether the industry's default materials still deserve to be the default at all.